Taking your model to new markets

What I do

I help technology companies identify where their product, data and operating model will face friction across markets - before it becomes a costly problem.More than 100 countries now regulate how data can be stored and transferred, often in conflicting ways.The challenge is not just the rules, but how they are applied in practice: especially when selling into enterprise and government buyers.

Fast-growing companies build for the market they know best. As they expand, hidden assumptions can create friction that only becomes visible late. Common pressure points:

  • Data flows that don’t hold across jurisdictions

  • Vendor and outsourcing models that raise scrutiny

  • Operating models that don’t align with buyer expectations

Services

Expansion risk scan

Will your current model hold in a new market or with new buyers?

A short sprint to help you understand:• Where data or infrastructure choices may create constraints• Where you are likely to face regulatory or buyer pushback

Deal and product review

Will your product stand up to enterprise or government scrutiny?

A rapid assessment of:• Where regulatory or data issues are likely to emerge• Where current decisions may create future constraints

Advisory

Support for founders and senior teams.

Ongoing support to:• Prepare for enterprise or government buyers• Sense-check strategic decisions under regulatory pressure

About

I’m Tanya Williams. I help leadership teams understand how data, infrastructure and regulatory expectations affect the ability of companies to scale across markets.
I have spent the past two decades working with government, industry and regulators on cross-border market entry, digital regulation and political economy.My experience spans the UK, Australia, India and Africa, advising on how regulatory and geopolitical factors shape commercial strategy.I currently work with technology companies to:• assess whether products stand up to enterprise and government scrutiny
• identify where cross-border data and infrastructure decisions create risk
• support teams ahead of market entry and commercial deals

Who I work with

  • Founders and leadership teams

  • Scale-ups expanding internationally

  • Investors supporting growth

  • Teams selling into overseas markets

How I help

  • Short diagnostic or executive briefing

  • Identification of likely friction points by market or buyer type

  • Insight into how enterprise and government clients are likely to assess your model

  • Highlighting data, vendor and operating model exposure

  • Flagging where deeper legal or technical work is needed

Most issues only become visible once expansion is already underway. If you are expanding into new markets and want an early view on where issues may arise, get in touch.

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